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The Idiot’s Guide to Content Marketing Rule #3: Do Your Research

Does your marketing content resemble this cartoon? – Courtesy Gary Larson, The Far Side In this Far Side classic (weren’t they all classics?), the pet owner lectures his dog, Ginger, who of course only...

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How Blogging Made Paleo a Household Name

Mark Sisson and the paleo lifestyle have become household names, and blogging has a lot to do with it. Is your corporate messaging created with the zeal of an evangelist eager to share your story with...

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A Simple Trick for Capturing Traffic: Content Drafting

As a content marketer, there’s a lot of upside to drafting on the content of mainstream media stories (and audiences) Want a really simple trick for capturing traffic: try content drafting. Much the...

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Marketing on a Small Business Budget

I get asked by startups and small businesses alike about marketing on a small business budget. Since I’ve been giving them the same advice over and over, I figured it would be easier to type it all out...

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Google’s Hummingbird is Looking for You

Good news to anyone who creates rich, meaty, useful content: Google has its new Hummingbird update out there looking to make you really popular. The search giant recently revealed that much of the...

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2014: Marketing is Dead, Be Human Instead

I hate marketing. Which is why for 2014, my resolution is simple: Marketing is dead, be human instead. The thing is, marketing was pretty much invented at a time when brands owned the consumer...

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A Common Sense Approach to Search

Search is one of those issues that really seems to haunt organizations. Like so many of us confused over modern automobile engines, these companies often invest huge sums of money on SEO ‘mechanics’...

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Content Stories Worth a Read for April 2014

Everyone is busy. But a big part of my ‘busyness’ involves staying abreast of content and messaging standards, best practices, and so on. I’ve got so many nuggets to share I figured I’d just synopsize...

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Everything is Content Marketing

Despite what you may have heard, content marketing is not rocket science. The marketing world is super-excited about content – which is to say, the notion that organizations need to create lots of...

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Content Marketing, Embedded-Style

Everyone and their mother keeps telling you that content marketing is the key to success and all you need to do is tell a story, right? True, but it only works if your story is serialized over an...

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